Sponsorship & Partnership
SPONSORSHIP IS NOT JUST A LOGO ON A BANNER.
It’s a full-fledged tool for engaging your audience — a powerful way to achieve your brand’s business objectives.
At Mediana Agency, we design and implement sponsorship strategies that turn partnerships into seamless integrations, driving both brand image and business results.
Activations can include:
- On-site mechanics — game zones, fan experiences, branded activities at event venues
- Digital integrations — challenges, UGC campaigns, special projects, social media and streaming activations
- Content formats — co-productions, storytelling, integrations in broadcasts and digital shows
- CRM and data marketing — collecting and leveraging audience data for personalized communications
The effectiveness of activations is measured through key brand metrics: engagement, awareness, reach, conversions, sales, and loyalty growth.
In this way, sponsorship stops being just a branding expense and becomes a clear, measurable marketing tool that drives real business results.
Sponsorship unlocks the marketing potential of a sports asset –
its platforms, audiences, emotions, and media reach — helping the sponsoring brand achieve specific objectives:
Activations play a key role in sponsorship effectiveness — these are the mechanisms that turn a brand from a passive observer into an active participant in the event.
Activations make the partnership visible, emotional, and measurable. They allow the brand not just to be present, but to interact — engaging the audience, creating experiences, and driving concrete actions: sparking interest in the product, encouraging trials or purchases, and fostering participation in the brand’s communication or community.
- Increase sales
- Boost brand awareness
- Build loyalty
- Strengthen brand image
- Engage audiences with the brand
Activations play a key role in sponsorship effectiveness — these are the mechanisms that turn a brand from a passive observer into an active participant in the event.
Activations make the partnership visible, emotional, and measurable. They allow the brand not just to be present, but to interact — engaging the audience, creating experiences, and driving concrete actions: sparking interest in the product, encouraging trials or purchases, and fostering participation in the brand’s communication or community.
Project Implementation Phases:
Reporting & Analytics
Post-activation reports, media metrics, performance evaluation
Content Integrations
Seamlessly embedding brands into event narratives, content, and emotional experiences
Partnership Activation
On-site and digital activations, special projects
search for and attract sponsors
Negotiations, presentations, building partnership networks
Sponsorship Package Development
Asset packaging, partner proposals, media planning
At Mediana Agency, we design and implement sponsorship strategies that turn partnerships into seamless integrations, driving both brand image and business goals. We help organizers package sponsorship assets effectively and enable brands to activate their partnerships successfully.
Contacts
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LLC “MEDIANA AGENCY” (Primary State Registration Number: 1207700301687, Taxpayer Identification Number: 7727451030)
Privacy Policy
Operator's Policy on Personal Data
LLC “MEDIANA AGENCY” (Primary State Registration Number: 1207700301687, Taxpayer Identification Number: 7727451030)
Privacy Policy
Operator's Policy on Personal Data