Consulting & Strategy

In sports and media, success depends not only on event management but also on smart asset management.

Mediana Agency helps clubs, federations, leagues, and brands effectively manage their resources, monetize assets, and create new revenue streams. We provide consulting on commercialization, rights packaging, marketing strategies, and long-term project development.

Project Implementation Phases:

Partner Sourcing for Commercialization

Identifying new partners, supporting negotiations, and building effective collaboration models.

Sports Marketing Consulting

Analyzing current marketing activities and providing recommendations for optimization and scaling.

Monetization Strategy Development

Creating revenue models for sports and media projects, including:

Sponsorship
Content rights
Digital activations
Merchandising

Marketing Strategy Development

Creating a tailored marketing strategy focused on brand awareness growth, monetization, and long-term development.

Our process includes:

Market, target audience, and competitor analysis
Crafting a unique value proposition (UVP) and positioning
Developing a communication strategy (digital, PR, partnerships)
Budget planning and KPI definition
Ongoing support during implementation and strategy adaptation

Commercial Packaging of Assets

Assessment of current resources and non-media assets, development of new market offerings.

As part of this service, we:

Develop sponsorship and partnership packages
Package rights for content, merchandising, and digital activations
Create new partnership formats and integrations
Prepare presentation and commercial materials for negotiations

We create sponsorship solutions that build the brand — not just fill sponsorship slots. Partnerships should feel authentic, stand out, and deliver measurable results.

Contacts

info@medianaagency.com

LLP “MEDIANA AGENCY”

Kazakhstan, Astana, Saryarka district, Shaimerden
Koshshygululy street, building 11, unit 8, postal code 01000